State Treasurer of Iowa

At the fair: Kids know college is important

Kids who visited the College Savings Iowa booth at the Iowa State Fair were encouraged to take a survey about what they want to be when they grow up. We enjoyed the opportunity to answer college savers’ questions and found the children’s responses to our survey to be surprisingly perceptive.

Approximately 88% of the children who took the survey felt that college education will be needed to reach their career dreams. When asked how much money it would take to pay for college, more than 50% believed it would be $100,000. However, 12% of kids thought it would cost $1 million, and 15% said $1,000.
It is clear that most children see a college degree in their future, and they’re aware of how much it could cost. Like the kids showed us at the fair, it’s never too early to start dreaming about the future, and it’s never too early for parents and grandparents to start saving for that future.
The career of choice by the kids at this year’s Fair? Veterinarian, with professional athlete and teacher coming in second and third.
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